Client: Dillabaugh's Flooring America
Project: Dillabaugh's Restores Give Back Campaign
Objective: Creative direction and execution of a cause-driven marketing campaign for Dillabaugh’s Flooring America, in collaboration with five Idaho-based nonprofits. We developed five unique shirt designs to visually represent each nonprofit’s mission, designed accompanying print collateral and a motion graphic explainer video, and coordinated directly with client stakeholders and nonprofit representatives to ensure authentic storytelling and consistent branding. This project aimed to visually amplify Dillabaugh’s commitment to giving back. Since its inception, the campaign has financially supported 72 nonprofit organizations, the campaign continues to foster a strong connection between the brand and its local community.
DFA / Extreme Nazarene
DFA / Because International
DFA / Boise Mission
DFA / Fuzzy Pawz Rescue
DFA / Idaho 2 Fly
Detail of the back t-shirt design showcasing the lock-up of the Dillabaugh’s Restores mark paired with the logo of a featured nonprofit.
Developed and animated an explainer video that introduced the new program. The video was played in the Dillabaugh's Flooring America showrooms across the Treasure Valley.
