Client: Good Boys Dyes
Project: Visual Identity
Objective: Design a visual identity that reflects the bold, energetic, and eccentric personality of the business, incorporating their beloved dog Chewy, as the brand mascot.
Good Boys Dyes, a Eugene-based business specializing in tie-dye clothing and tapestries, needed a brand identity that matched its wild creativity and eye-melting color palettes. With their unique dye techniques and playful community spirit, the brand thrives on self-expression.
To bring their vision to life, I crafted a quirky logo that embodies the bold personality of the business and its customers. Central to the design is Chewy, their friendly, event-greeting dog, who serves as the perfect mascot for their fun and welcoming business.
For the business card, my concept was to create something relevant to Good Boys Dyes industry. The shape of dye bottles stood out to me as a unique container for a business card. I added the idea of movement by illustrating the dye being sloshed inside the bottle, so when the card is flipped over to read the information it's as if the dye is moving.
Branding application to social media account, including three custom overlays for instagram stories and reels.
